Launching KK Optics Retail with Strategy and Strong Visuals
KK Optics—a top wholesaler in Kenya’s optical industry—engaged us to help launch their retail division through digital marketing. We began by shaping their positioning for a consumer audience and producing high-quality product photography to drive brand recognition and content rollout.
Scope of Work
Digital Marketing Strategy for Retail Division
Developed a focused, data-informed marketing strategy tailored for retail growth, centered on visibility, product awareness, and long-term customer engagement across digital platforms.
Brand Positioning for Direct-to-Consumer Market
Refined KK Optics’ messaging and identity to resonate with everyday consumers, while maintaining the professionalism and trustworthiness associated with their B2B reputation.
Product Photography for Social and Digital Use
Executed a clean, detailed product shoot featuring lifestyle and studio compositions designed for use across social media, advertising, and catalog placements.
Content Support for Multi-Platform Rollout
We provided creative direction and planning for visual assets that were distributed across Instagram, Facebook and their website.
Outcome
Sharp, Professional Product Images for Online Channels
Delivered a versatile image library that presents KK Optics’ offerings in a clear, attractive, and consumer-ready way—ready for immediate deployment across digital platforms.
Strengthened Brand Presentation for Retail Audiences
Enhanced how the brand connects with end users through polished visuals and market-aligned messaging, helping to build trust and drive future conversions.
Set the Stage for Future Digital Activation
With core strategy and visual assets in place, KK Optics is now positioned for a stronger retail presence across digital platforms—opening the door for targeted campaigns, product promotions, and sustained engagement.
Taking your products to market?
Let’s create visuals and strategies that make your products stand out—online and in-store.